How should an EMR handle a conscious patient who is bleeding heavily?

Applying direct pressure to the wound is the most effective immediate intervention for a conscious patient who is bleeding heavily. This action helps to stem the loss of blood by compressing the blood vessels and facilitating clot formation at the site of the injury. Direct pressure is crucial in managing bleeding because it can significantly reduce the amount of blood that exits the body, which is vital in preventing shock and stabilizing the patient until further medical assistance arrives.

While reassuring the patient and monitoring their condition is important, it should not be the primary action when a patient is experiencing heavy bleeding, as this may delay necessary life-saving measures. Leaving the patient unattended is inappropriate, as it could lead to further deterioration of their condition without timely intervention. Starting CPR immediately is only warranted if the patient becomes unresponsive and displays no signs of breathing, which is not the case with a conscious patient. Hence, applying direct pressure is the correct and most critical step to take in this situation.